Nigeria Rejoins Global Tourism Spotlight: FTAN President Applauds Former Tourism Minister for Return to WTM London
London-
In a major stride for Nigeria’s tourism sector, Mr. Nkereuwem Onung, President of the Federation of Tourism Associations of Nigeria (FTAN), expressed gratitude to former Tourism Minister Mrs. Lola Ade-John for championing Nigeria’s return to the World Travel Market (WTM) in London after several years away. Onung emphasized that Nigeria’s presence at this premier global tourism event, held at the ExCel Centre, is a powerful step forward for the country’s tourism industry.
Arriving in London for WTM, Mr. Onung shared his enthusiasm about the wide-ranging benefits of re-entering the global tourism arena. He highlighted the potential positive impact for Nigerian tourism stakeholders and the broader economy.
Mr. Nkereuwem Onung, President Federation of Tourism Associations of Nigeria with Mrs. Lola Ade-John, Former Minister of Tourism in London at WTM, London
Here are key advantages Onung outlined regarding Nigeria’s WTM participation:
Boosting Tourism Inflow: The global platform offers an opportunity to highlight Nigeria’s rich cultural heritage, beautiful landscapes, and urban vibrancy, potentially drawing in new international visitors and supporting job creation across the tourism sector.
Expanding Business Ventures: Nigerian travel companies, hotels, and resorts can connect with international buyers, investors, and industry leaders, leading to fruitful partnerships and business expansion.
Strengthening Global Image: Nigeria’s involvement in WTM allows the country to showcase its tourism assets and build a more competitive and attractive image in the global market, opening doors for new growth opportunities.
Enhancing Networking: Nigerian delegates can engage with industry experts, thought leaders, and potential investors, creating valuable professional connections that may drive future initiatives and investment.
Gathering Market Insights: Attendance at WTM provides Nigeria with insights into global market trends and visitor preferences, which can shape more effective tourism strategies going forward.
FTAN President, Nkereuwem Onung with other tourism stakeholders from Nigeria at FTAN stand during WTM London
To make the most of this opportunity, Onung encourages Nigeria to take strategic actions:
Building a Compelling Marketing Strategy: By highlighting the country’s unique cultural and natural attractions, Nigeria can more effectively capture the interest of the global tourism market.
Fostering Strategic Partnerships: Strengthening relationships with international travel companies, tour operators, and investors can help drive Nigeria’s tourism agenda and elevate its market presence.
Investing in Tourism Infrastructure: Enhancing facilities, including airports, hotels, and transportation, will further improve visitor experiences and support tourism growth.
With these efforts, Nigeria stands poised to leverage WTM as a springboard into the global tourism scene, boosting economic growth and amplifying its tourism legacy.
