IATF 2023: African Tourism Board to Organise Side Event, Partners on Marketing and Participate as Exhibitor at the Event
Abidjan, Côte D’Ivoire
All arrangements are being concluded by the African Tourism Board to organise a side event on tourism vertical at the forthcoming 3RD INTRA-AFRICAN TRADE FAIR 2023, which take place in Cairo, Egypt from 9TH – 15th November, 2023.
Also, the leading tourism organisation in Africa secured a marketing partnership with the organisers of IATF 2023 where it is expected of ATB to participate in the general marketing of the entire event being promoted by one of the leading financial institutions in Africa, Afreximbank.
“At ATB, our agenda is to project, promote and market the entire 55 DESTINATIONS IN AFRICA, and in our quest at actualising this objective, we have secured a space to organize a side event under the theme: UNLOCKING AFRICA’S TOURISM POTENTIAL THROUGH INTRA-AFRICAN TRADE on the 11th November, 2023, 9: 00 AM – 12: 00 PM , EAT at lecture Hall B – Al- Manara ICC, during the lATF2023 where discussions about the projection of our destinations would be brought to bear by experts.
“Our expectation is that the platform would serve as a supporting structure for Africa’s tourism sector where speeches, presentations and networking activities will take place.
“Also, we shall be participating in the EXHIBITION as an organization during the event”, said Cuthbert Ncube, President, African Tourism Board.
ATB will also be participating in the exhibition of which it has been empowered to also help in facilitating other would be participants for the exhibition.
For further enquiries and information you can get in touch with the ATB team if you want your countries’ participation in the side event, and as well becoming co-exhibitors at the event.
You can also register to join the ATB during the side event before 25th October, 2023.
About African Tourism Board
The African Tourism Board is a non profit making organization poised at ensuring that Africa Becomes One Tourism Destination of the World.
The organisation is well represented currently at almost all the African destinations and the projection is to cover the entire continent.
It also has a very strong partnership with the African Union Commission and some other major organizations.
Its head office is domiciled in the Kingdom of Eswatini but also has a global presence through its global Ambassadors across the globe.
About IATF2023
The African Export-Import Bank (Afreximbank), in collaboration with the African Union and the AfCFTA Secretariat, brings you the 3rd Intra-African Trade Fair (IATF2023).
IATF2023 will provide a unique and valuable platform for businesses to access an integrated African market of over 1.3 billion people with a GDP of over US$3.5 trillion created under the African Continental Free Trade Area.
